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Although Avatar: Frontiers of Pandora was released at an unfortunate time and had little to no impact on the player community at launch, the landscape has changed dramatically in conjunction with the release of Avatar: Fire and Ash in theaters.
Before the beginning of this month, the average number of active players in the game on Steam revolved around 2,600 concurrent players, a number similar to what was recorded earlier in the year, but over the past ten days the game began to make successive jumps in the number of players until last Saturday set a new record of more than 10,000 concurrent players for the first time since its release.
These numbers come according to SteamDB, which tracks game traffic and activity on the Steam platform.
The spike is likely due to the resurgence of interest in the Avatar universe following the release of the new movie, as well as the discovery that Frontiers of Pandora received content directly inspired by the third installment, encouraging a new segment of the audience to play the game or return to it.
It is not unlikely that the game will see even higher numbers in the coming days as the movie continues to be released and the upcoming weekend, which often sees higher activity on gaming platforms.
It’s worth noting that Avatar: Frontiers of Pandora is primarily a story-driven single-player experience, which makes the low number of concurrent players relatively normal compared to direct service games, so this current momentum may be temporary in nature, but it’s still a positive sign that interest in the game is returning after a long period of inactivity.
In any case, this development is good news for Ubisoft and demonstrates the power of the Avatar brand when the cinematic experience is directly integrated with the gaming world.
