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Circana has announced the US video game sales report for the period between August 31 and October 4, 2025, revealing that Borderlands 4 topped the list of top-selling games during the month.
Take-Two’s popular shooter made a strong start after its release to take the top spot ahead of NBA 2K26, which continued to make huge sales for the second month in a row. NBA 2K26 has officially become the best-selling game in the U.S. since the beginning of 2025 thanks to its consistent performance.
EA Sports FC 26 took the No. 3 spot, followed by Sony’s Ghost of Yotei exclusive at No. 4, while Madden NFL 26 came in at No. 5, making 3 out of 5 titles on the list sports games, reflecting the huge popularity of the genre in the US market.
The Circana report noted that nearly half of the games in the top 20 were new releases, a remarkable number that highlights the activity of the gaming market during the fall season.
Notable new titles that made the list for the first time:
- Silent Hill f
- Sonic Racing: CrossWorlds
- Final Fantasy Tactics: The Ivalice Chronicles
- NHL 26
- Digimon Story: Time Stranger
- Super Mario Galaxy + Super Mario Galaxy 2
Top 20 best-selling games in the U.S. (September 2025):
- Borderlands 4
- NBA 2K26
- EA Sports FC 26
- Ghost of Yotei
- Madden NFL 26
- Helldivers 2
- Silent Hill: f
- Sonic Racing: CrossWorlds
- Final Fantasy Tactics: The Ivalice Chronicles
- Metal Gear Solid Delta: Snake Eater
- EA Sports College Football 26
- NHL 26
- Digimon Story: Time Stranger
- Super Mario Galaxy + Super Mario Galaxy 2 – Nintendo
- Minecraft
- Forza Horizon 5
- Grand Theft Auto 5
- Donkey Kong Bananza
- Kickoff Bundle (2025)
- Red Dead Redemption 2
The September report shows that the US market has seen a major rebound thanks to a wave of strong releases, especially with the dominance of Borderlands 4 and the return of classic names like Silent Hill and Final Fantasy Tactics. While older games like GTA 5 and Red Dead Redemption 2 continue to generate steady sales, new titles were the main driver of market growth in Q3.
