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In a major step towards the future, South Korea’s Krafton, known for publishing popular games such as PUBG, Subnautica, and Hi-Fi Rush, has announced a comprehensive restructuring aimed at transforming it into a primarily AI-based company.
According to an official statement quoted by the Korean press, CEO Kim Chang Han confirmed that Krafton will invest around KRW 100 billion (USD 69.5 million) to build a dedicated GPU cluster to support complex operations that require advanced inference and iterative planning, which will provide the foundation for AI applications based on intelligent agents.
In addition, the company will inject KRW 30 billion annually starting in 2026 to support its employees in adopting and using AI tools in their daily tasks, with a comprehensive restructuring of human resources and work system to match this new trend.
Kim Chang-han said via an official translation:
“Starting today, we will automate AI-based work and implement an AI-centric management system so that employees can focus on creative activities and solving complex issues.
With this strategy, we will enable greater growth opportunities for every member of Krafton and drive player-experience-driven innovation within the gaming industry.
According to a previous report, about 50% of developers use AI tools in their work, while 84% are concerned about their impact on creative jobs, especially after the controversy over tools such as Midjourney, which is accused of using artists’ work without permission.
A recent analysis showed that the number of games published on Steam that rely on AI has increased by 800% since the beginning of the year, confirming that the technological revolution in game development has already begun.
Krafton’s move represents a radical shift in the way gaming companies run their businesses and could be the start of a new era of AI-powered games – will PUBG be the next PUBG with smart technology?
