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In a new report, Business Insider reveals frustration and cynicism within EA after management spent a year urging some 15,000 employees to use artificial intelligence in almost every aspect of their work from programming to art and even sensitive management conversations.
According to the report, EA’s senior management encouraged employees to use an internal robot called ReefGPT to help write code, generate ideas, and even set up conversations between managers and their employees about promotions or salaries.
But employees have complained that the tool produces broken code and hallucinatory results that require constant manual correction, adding to the workload rather than reducing it.
In the design and art departments, employees are required to train the system on their own creative work, raising concerns that the company may lay them off in the future as the tool becomes able to mimic their methods.
A former Respawn employee said:
“AI is becoming part of my job… I think it’s one of the reasons I lost my job this year.
At the time of writing, EA declined to comment on the report to Business Insider.
As major companies turn to AI to reduce costs and speed up development, there are growing concerns that this trend may come at the expense of the real creators who have shaped the identity of games for decades.
Do you think AI will revolutionize the gaming industry, or does it threaten to kill the spirit of creativity?
