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It seems that the launch of Call of Duty: Black Ops 7 was not as strong as Activision has been accustomed to over the past two decades. According to a new report published by The Game Business based on GSD data, the game’s digital and physical sales dropped significantly compared to its competitors and even compared to previous parts of the series.
The data indicates that Black Ops 7 sales dropped 63% compared to Battlefield 6 during the same period, and although Battlefield 6 is not available through any subscription service, making players have to buy it, the difference is still significant.
However, the total number of Call of Duty players is likely higher thanks to its availability via Xbox Game Pass, which reduces the reliance on direct sales.
A more troubling aspect is comparing the game to last year’s Black Ops 6, where sales dropped by more than 50% despite both titles being available on Game Pass, suggesting that the drop in sales is not solely subscription-related and may reflect a real drop in interest.
Despite this decline, Black Ops 7 ranked first in Europe in terms of the number of units sold and revenue during the launch week that ended on November 16, while Battlefield 6 came in at number 4. This discrepancy between declining sales and topping the charts reflects the strength of the Call of Duty name and its continued commercial impact even in years of decline.
After 22 years of continuous production, the new figures raise questions about whether the public is losing interest in the series or whether gamers are opting for subscription services rather than outright purchases.
While Call of Duty is in no real danger and remains a solid profit machine, the recent declines are worth watching closely, especially as the series enters a competitive phase with Battlefield and renewed trends in the gaming market.
